Overview
Lysol is a brand of American cleaning and disinfecting products distributed by Reckitt. The line includes liquid solutions for hard and soft surfaces, air treatment, and hand washing.
In 2022 McCann created an all around campaign to promote the Laundry Sanitizer using a lab-created stinky sock. They created videos, print media, experiential installations and social engagement. This video was the case study to best showcase the campaign and process.
