Overview
Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world.
Persil launched The Wardrobe Refresh Hotline on TikTok, where callers could get live fashion advice from Christian Siriano for 24 hours straight. Siriano answered fashion emergencies at all hours, refreshing hundreds of wardrobes in real time and even assisting well-known callers. The event set a record for the longest and most engaging TikTok LIVE ever recorded.
