Overview
LG Corporation is a holding company that operates worldwide through more than 30 companies in the electronics, chemical, and telecom fields.
To bring a smile back to social media, LG launched the Optimism Your Feed, a playlist carefully designed to fix the social media algorithm so that users can get more optimistic content while they scroll. In occasion of its launch, we produced an all around campaign, targeting OLV, Social Media and DOOHs.
