Overview
L'Oréal is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
For the 2024 CES event, L'Oréal aimed to showcase their innovative tech x beauty products, a collection of tools designed to enhance various beauty processes.. The team was tasked with producing several assets for different sized screens throughout Las Vegas, for both Digital and Print media.