Overview
LG Corporation is a holding company that operates worldwide through more than 30 companies in the electronics, chemical, and telecom fields.
For the launch of its three new powerful speakers, LG created a high-energy campaign blending dynamic camera movements with smart motion graphics to visually amplify the power of sound. Taking it even further, LG hosted the BOOM BOOM POW FESTA event, placing the speakers in nine countries worldwide. Each location featured a unique cover of Boom Boom Pow by the Black Eyed Peas—the campaign’s anthem—performed by local artists, making it a truly global celebration of sound.
